Gattaca vs. Brave New World - 1556 Words

Perfections of the Future Altough both the movie â€Å"Gattaca† and the book â€Å"Brave New World† by Aldous Huxley are based on perfections done on the future and how science has taken over the world, they both have similarities and differences. Vincent, the main character on Gattaca has more inner strenght than Bernard and John (main characters of Brave New World) who were not happy with themselves for not been a perfection.They are also similar in the way that they rebel against their societies. Both â€Å"Brave New World† and â€Å"Gattaca† had similar and diferent characters.These characters were stong enough to rebel against their societies.After encountering a DNA black market were he changed his identity, Vincent becomes a great austonaut, even when†¦show more content†¦An example of this is in â€Å"Gattaca† how the piano player had six fingers to help him with his career and to make him a better and greater player.There were also some risks when doin the tretment, there could be some mistake that could hurt the babies such as heart problems, like Irene.They saw that the people were caring less for their prooblems, because there were other ways of fixing them.This meant that people were losing their feelings toward their children and that they were depending way too much in technology. Technology had made the world become peaceful and had brought crime down only because the people saw technology as an opportunnity to make all their problem s dissapear. They both also had the same point of view in how not been healthy affected the childrens opportunities of good wealth and a good job. They both also used love strories to make the reader understand how the social status affected the society. In â€Å"Gattaca† and â€Å"Brave New World† thre were many struggles Vincent and Bernard comfronted. Vincent had to have a daily routen in order for him to keep his identity of Jerome. He would gte skin sells of Jerome to put on his keyboard and he would also get blood and urine, just incase he was tested while working. He

A Wanderlust Blueprint for Taipei and Taiwan Free Essays

Taipei is the capital city of Taiwan, and is known perhaps most prominently for its famous landmark skyscraper, Taipei 101. There’s a multi-level shopping mall adjoined to the tower, containing hundreds of fashionable stores, restaurants, and clubs. Being the bookworm that I am, I visit Page One first, a huge bookstore with both Chinese and English books. We will write a custom essay sample on A Wanderlust Blueprint for Taipei and Taiwan or any similar topic only for you Order Now After that, I decide to treat myself to a shopping spree – after all, I am on vacation. When I’m through, I decide to visit the observatory on the 89th floor. I’d read somewhere that the observatory elevators here are the fastest in the world, capable of traveling from the fifth floor to the 89th floor in just 37 seconds. I squeeze into a crowded elevator and set my stopwatch. Exactly 37 seconds later, the doors open with a ping. Wow. Maybe I can get one of these for my apartment. Then I hear the tour guide informing a group of Japanese tourists that each elevator costs US$2.4 million. On second thought, I think I’ll scratch that idea. Simply put, the view is amazing. There’s no other way to say it. I take advantage of the fact that the observatory offers a full, undivided, 360 degree view, and take several panorama pictures. I dally at the gift shop for a couple of minutes, inwardly debating whether or not I should spend NT$1500 on an I’VE BEEN TO TAIPEI 101 t-shirt. In the end, I purchase it anyway, after managing to convince myself that NT$1500 is not that expensive for a souvenir shirt. I proceed to visit the National Chiang Kai-shek Memorial Hall. It’s an incredible monument that was erected in the memory of Chiang Kai-shek, former President of the Republic of China. The whole thing is surrounded by a park and a large square, in which both the National Concert Hall and the National Theater are located. I set off for the National Concert Hall, but to my dismay, am told by the lady at the ticket office there that there are no performances scheduled today. Disappointed, I decide instead to walk the expanse of the park. There are large lakes with loads of fish in them, and I buy several handfuls of fish food from a nearby vending machine. It’s fun to throw the food in and watch all the fish swarm together like bees towards pollen. Afterwards, I decide to head to Shihlin Night Market. I take the MRT (Mass Rapid Transit) from Chiang Kai-shek Memorial Hall Station, past Taipei Main Station, to Jiantan Station. The journey takes me about 20 minutes. I swear I’m in love with the transport system here. It’s fast, it’s cheap, and it’s so clear. There are English announcements and notices all over the place. I’ve only been here for a couple of days, but the system is so easy to understand, I feel like an old-timer already. It’s crowded at Shihlin Night Market, and I find myself travelling down what I would describe as the main alley. Shops of every kind line the two sides, and there are smaller alleys that branch off. The sheer amount and variety of products being sold are quite dazzling, as they range from clothes, novelties, and cosmetics, to toys, electronics, and food. I guess I shouldn’t be surprised by the wide audience that Shihlin receives, but I am, sort of. I’ve seen families with young children, big groups of laughing teenagers, middle-aged couples holding hands, and older people shuffling around. I’ve also spotted some foreigners, who, like me, probably just want to experience what the infamous Shihlin Night Market has to offer. I have to say, I’m quite impressed. I didn’t expect this place to present any sort of entertainment for small children, but I must’ve passed at least 20 games of miniature hoops, ring toss, small pinball machines, and catch the turtles/ fishes by now. I sit down at a small table in a food stall, and tentatively order a plate of chou dou fu – stinky tofu; apparently it’s a Taiwanese specialty. Two minutes later, a plate of steaming hot tofu is set in front of me. To my surprise, it’s actually pretty good. Maybe tomorrow, I’ll work up the nerve to try tian je – frogs’ legs. How to cite A Wanderlust Blueprint for Taipei and Taiwan, Papers

The Whistle Blower Responsibility free essay sample

Weightlessness may make their allegations internally (for example, to other people within the accused organization) or externally (to regulators, law enforcement agencies, to the media or to groups unconcerned with the issues). An employee is more Justified in blowing the whistle and may even have an obligation to do so when the wrongdoing concerns matters over which the employee has direct responsibility. Professionals have a greater obligation to blow the whistle under some circumstances and are restricted or prohibited from whistle-blowing under others.Whistle-blowing Is a corrective mechanism through which our practice Is adjusted from time to time. The challenge Is how our Industry could benefit from those individuals whose criticism, when well founded and addressed, leads to significant improvements. A whistle-blower tries to bring light to a murky environment marked by fear and Intimidation, In which there Is usually a conspiracy to cover up incompetence, mistakes, and possibly criminal behavior. We will write a custom essay sample on The Whistle Blower Responsibility or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When the safety, health, and welfare of the public Is Involved, there Is much at stake, and how we as a professional organization address this Issue Is Important.A progressive method for addressing the grievances of whistle-blowers Is achieved In private Industry. Among some of the Fortune 500 companies, managements have developed self-polling mechanisms that have proved to be successful. Whistle-blowing Is a courageous act; however, It Is an act of wisdom that determines how we listen to the whistle-blowers challenges. CASE should take a clear position In support of whistle-blowers, and In support of a process that constructively resolves whistle-blowing conflicts.This paper explores the current status of whistle-blowers, Issues for further discussions, and recommendations for action. The Whistle Blower Responsibility By gunrunner Whistle-blowing is a corrective mechanism through which our practice is adjusted from time to time. The challenge is how our industry could benefit from those y fear and intimidation, in which there is usually a conspiracy to cover up welfare of the public is involved, there is much at stake, and how we as a professional organization address this issue is important.A progressive method for addressing the grievances of whistle-blowers is achieved in private industry. Among some of the Fortune 500 companies, managements have developed self-policing mechanisms that have proved to be successful. Whistle-blowing is a courageous act; however, it is an should take a clear position in support of whistle-blowers, and in support of a current status of whistle-blowers, issues for further discussions.

Explain the dramatic significance of Juliets soliloquy at the beginning of Act 3 Scene 2 of Romeo ; Juliet Essay Example

Explain the dramatic significance of Juliets soliloquy at the beginning of Act 3 Scene 2 of Romeo ; Juliet Essay In this play Juliet is the character who experiences the most change. As a thirteen year old at the beginning of the play she soon develops from being a girl to a young woman. Actresses playing Juliet on stage have difficulties because they have to portray both sides of her character. Juliets character develops from being a young obedient and innocent daughter, Ill look to like, if looking liking move; But no more deep will I endart mine eye, than your consent gives strength to make it fly to being a more mature wife. Shakespeare conveys maturity by her depth of love and descriptions of her feelings towards Romeo.In Act 2 Scene 2 Juliet describes her love my bounty is as boundless as the sea my love as deep. This shows maturity because she is committing herself to Romeo by expressing the intense feelings of an adult. It is difficult for actresses to show the contrast between the two sides of Juliets character as she rapidly changes from being a care free child to a star crossed lover .In Act 2 Scene 2 where Romeo and Julie meet, she begins by toying with Romeo as a child would but soon becomes involved in the situation and realises the intensity of her feelings and what she would sacrifice for her love. She soon becomes more practical and then realises the complications of their love. She says I have no joy in this contract tonight, it is too rash, too unadvised, too sudden. However, after their first meeting she automatically knows that he is the man she will marry and is ready to give up everything for him. She says,Romeo, Romeo, wherefore art thou Romeo? Deny thy father and refuse thy name; Or if thou wilt not, be but sworn my love, And Ill no longer be a Capulet.She is prepared to give up her family and her title for Romeo. She takes charge and shows Romeo that she is committed to him, if thy bent of love be honourable, Thy purpose marriage, send me word tomorrow, By one that Ill procure to come to thee. This is a sign of maturity because she is ensuring her own safety by making him quite reckless because after learning of Romeos life and love background she still goes ahead and expresses her love and feelings that she can trust him. This however is a sign of her naivety and childishness. Despite her feelings for Romeo she explains that she will beseech him if he does not commit to her and their marriage. Her religion taught her traditions which she has grown up with and feels that it is wrong to carry on seeing Romeo without marrying him.Directors when portraying both sides of Juliets character have to decide how to place her in a way to show that she can be mature and immature at the same time by using expressions and body language. In 1995 when the Royal Shakespeare Company produced Romeo and Juliet, the Soliloquy, in Act 3 Scene 2 had Juliet sitting on a garden swing when beginning this to show her childish manner although her speech expresses emotions that are beyond her age. I have bought the mansion of love. This is her describi ng how she loves Romeo and has obtained him for herself. Other directors have chosen to place her on a bed to do this speech as it emphases the erotic language used. If she clenches a pillow it shows signs of maturity because her body language is expressing her impatience towards the arrival of Romeo.She also refers to Greek mythology in this soliloquy, towards Phoebus lodging; such as a waggoner as Phaeton would whip you to the west. This shows her desire for time to go faster. Phoebus was the Sun God and his son Phaeton was killed by Zeus for riding his chariot recklessly. He was struck with a thunderbolt. She expresses the wish for time to go as fast as the thunderbolt so Romeo will get to her quickly.Directors like to show her anxiety in many different ways. They make the actresses clench her pillow as a sign of her impatience. This speech is full of dramatic tragedy. The audience is aware that the play will not end happily as the words of the prologue echo in their heads, a pai r of star crossed lovers take their life, the audience knows that they will die which is the greatest irony which runs throughout the whole play. This speech is particularly ironic because it is after the death of Mercutio and Tybalt which Juliet has not been told of. She looks forward to her wedding night but being unaware that it will be the last time she sees Romeo. Although the audience knows that their fate is set.Juliet refers to death only once in the speech. This is done by Shakespeare to remind you of their inevitable fate. When I shall die, take him and cut him out in little stars and he will make the face of heaven so bright. Shakespeare uses Celestial imagery to emphasise the way the prologue applies to the play. Celestial imagery is used a lot throughout this play because it reminds the audience of the words of the prologue, star crossed lovers.The speech will not resolve happily because in Act 3 Scene 2 it is their wedding night but it is also a lovers farewell. Her ha ppiness is ruined at the news of Tybalts death and this is where her confusion begins, but wherefore villain, didst thou kill my cousin? That villain cousin would have killed my husband. She is unsure of her feelings. She is distressed because of Tybalts death but glad that Romeo is still alive. She soon becomes sure of her feelings when she realises that Romeo did not intentionally kill Tybalt but it was merely an act of revenge. In the speech she cannot wait for Romeo to consummate their marriage, played for a pair of stainless maiden hoods. Although here she is unsure of this sacrifice she must make, to be with her husband but soon realises her duty to him. When hearing of Tybalts death she refers to her virginity again, Ill to my wedding bed, And death Romeo not take my maiden head. She speaks very dramatically and symbolically when referring to her wedding bed as being a death bed. This again makes the prologue echo in the audiences head.During her speech, despite everything sa id being dramatically tragic, it is also very romantic. Her allusions to the consummation of her marriage are that it will be a pleasurable experience which they will share alone. She relishes this moment with Romeo. Spread thy close curtain, loves performing night. She thinks that night will conceal them cutting them off from the world while they consummate their marriage.Whilst Juliet was growing up under the supervision of her nurse, she has been told dirty jokes and rude comments. In Act 1 Scene 3 the nurse says to Juliet go girl seek happy nights to happy days. She also gets the same encouragement from her mother examine every married lineament, which suggests that they want her to experience the pleasures of marriage. So she has grown up hearing about these joys. She embellishes the moment by talking about Romeo teaching her the ways of lovers. Think true love acted simple modesty and hoping that she will please him. She begins to become more romantic and poetic toward the end of the soliloquy and uses more sexual imagery. For thou wilt lie upon the wings of night, whiter than new snow upon a ravens back. Also white snow on a Ravens back is a contrast between black and white. Her knowledge of sex and relationship has been influenced mainly by her nurse.Juliet uses a lot of contrasts in the speech mainly referring to day and night or light and dark. Although light symbolises purity and goodness she prefers to see him in the dark. She believes that night will conceal them and what they are about to do. She says that she will keep Romeo away from watchful eyes and he will come to her and they will share their moment alone. She is aware that it may be the last time she ever sees him. She refers to how she wishes he would come thou day in night. In my opinion this contrast was made because she is hoping that once Romeo has arrived the night will last as long as a day so she can spend time with her husband.She also explains how she does not want to lose her vi rginity but wishes to consummate her marriage. She will lose her childishness and become more adult and learn me how to lose a winning match. She refers to many different contrasts in this speech which shows that she has not yet decided on what she wants to do and feels confused. However, she is fully aware that she loves Romeo and would do anything for him.In conclusion, I have found that Juliet is the character which has undergone the most change in the play. Her innocence and child-like behaviour is soon changed when she meets Romeo and she becomes more mature and knowledgeable. She learns how to make important decisions, whether good or bad. This speech is relevant to the outcome of the play because Juliet not knowing her fate makes conscious decisions about her life. Her naivety allows us to see what it is like for a character to not know the events that have just occurred and will occur to merely live in the present time. She only hoped for the best in the future despite audie nces knowing that the play will not end happily.

Forces Reducing Linguistic Diversity

Forces Reducing Linguistic Diversity Introduction People’s perceptions of language differ greatly and consequently, this makes it hard to give a universally acceptable definition of language. However, communication appears as being central to every single definition.Advertising We will write a custom research paper sample on Forces Reducing Linguistic Diversity specifically for you for only $16.05 $11/page Learn More A language may thus be defined as a huge set of words that are used for the sole purpose of relating with one another in a given setting. A language will usually be shared by individuals who have grown up in a community or a particular area governed by the same customs and values. It brings out the uniqueness of a group of people and makes life quite interesting especially when we get to see the differences in the way people live and relate with one another. According to Janse (2003), language is a means of solving problems that affect a group of people who speak it. It offe rs a way for individuals in a community to stay in touch with and understand one another. This explains why most people will get alarmed at the mention of the fact that language diversity continues to reduce at a very high rate (Janse, 2003). In the world today, there are thousands of languages that are spoken by people from different corners of the world. Maffi (1998) observed that the total number of languages spoken then worldwide were approximately between 5,000 and 7,000. Statistics from Maffi’s study also indicated that 32% of these languages were spoken in the Asia, 30% were found in African, 19% in the Pacific, 15% in the United States and only 3% were spoken in Europe (Maffi, 1998). With the current technological advancements, the world is becoming more of a global village and to stay abreast with the rapid changes communities across the world are forced to make some radical adjustments. The biggest concern, however, is the effect that all these events on the diversi ty of languages.Advertising Looking for research paper on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Over time some of these languages have lost their originality and usage within the groups leading to reduced language diversity. Whilst in the past communities mostly lived in closed environments, it is practically impossible for this to happen in the present world due to the many changes that are happening internationally. People are busy moving from one part of the continent to another and as they do so, they carry with them their language, culture and tradition built over time. One thing that we have to be clear about is the fact that globalization has opened up numerous channels of communication and subsequently, reaching out to one another a cross borders is no longer a problem. As a result, there is so much interaction that is going on between communities across the world as nations choose to work closely with neighbors so as they benefit each other. Sadly though, this interaction has a detrimental effect on the diversity of languages as well as culture. Unless a community is very strong, its language and culture easily get swallowed by others that are deemed to be much stronger. Nevertheless, this is a challenge that has to be accommodated as it is no longer possible for individuals and countries to live or operate in isolation. This paper talks about some forces that are considered responsible for the reduction in linguistic diversity and the erosion of a people’s cultural identity. Language Diversity Before going further, it may be helpful to try and explain what is meant by language diversity. According to Maffi (1998), a number of definitions have been given for linguistic diversity. Maffi, however, attempts to provide a definition by providing facts about different languages that are spoken all over the world.Advertising We will write a custom research paper sample o n Forces Reducing Linguistic Diversity specifically for you for only $16.05 $11/page Learn More By looking at the way languages are distributed world wide, it becomes easy for one to notice the variation that characterizes languages (Maffi, 1998). Often, the people speaking a particular common language are also bound by cultural values that distinguish them from the rest and define who they are as a people. According to studies done in this area, the languages that have been found to define linguistic diversity are spoken by only a small number of communities that are made up of indigenous people. Apparently, these are the very languages that are in danger of disappearing. The threat normally comes from increased pressure to them integrate into others but in the end, they get absorbed by languages of other communities. Once the amalgamation takes place, individuals from the minority speakers often end up dumping their own languages and slowly, they begin to learnin g the majority languages (Maffi, 1998). Crawford (1995) carried out a study on language extinction in the United States and pointed out that the problem of language loss is now considered a crisis and a threat to the entire world. Crawford also observed that by 1995, close to 50% of all the languages in the world were being spoken by only a few elderly people who made very little or no effort at all to make sure that the younger generations learned the languages (Crawford, 1995). Crawford further explained that over and above the 50% of the languages that were not being taught to the upcoming generations, about 40% of the total world languages were also at risk given that there was an ever increasing reduction in the number of children learning them. Therefore, out of all the languages spoken in the world back then only 10% appeared secure and obviously by now it is even worse (Crawford, 1995). Generally, even though language death is a threat to all languages, the level of suscepti bility greatly differs from one language to another and mostly, languages that have 1,000 or fewer speakers are more at risk than those with a larger number of speakers (Maffi, 1998).Advertising Looking for research paper on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A further challenge for the smaller languages is that the small number of people who speak them will keep reducing and more often than not, the up coming generation usually has very little interest in learning and preserving these languages let alone culture. It is very common to find that a few survivors from the older generation are the only ones who are able to speak the languages as expected (Maffi, 1998). It has, however, been noted that loss of linguistic diversity does not necessarily imply the death of a language (Janse, 2003). Janse stated that language loss is often regarded as a social loss and often an indication that an ethnic group lacks confidence in itself. In addition, language death is considered responsible for the loss of cultural diversity (Janse, 2003). Forces behind the Loss of Linguistic Diversity Research has indicated that many languages have been exposed to serious challenges that have threatened their existence (Crawford, 1995). According to Crystal (1997 ), language loss is most prevalent in parts of the world where a huge number of languages are spoken by only a few individuals confined in smaller geographical areas. A number of factors have been identified as being directly responsible for the reduction of language diversity. Some of these factors are listed and discussed in the following sub sections. Technology Recent advances in technology have introduced a new culture that has completely changed the way people live (Crawford, 1995). Working, communicating, traveling, teaching and socializing are now all being done very differently. Unlike in the past when people lived and did everything in an almost closed up environment, today we are all part of one big â€Å"village†. The strong community structures that once existed have been exposed to external forces that have really weakened them. Technology has forced people to learn many new things and to accept certain ways of living. Learning new languages and skills is necess arily if one to continue living in the present world. Without the relevant skills and means of communicating, it becomes very challenging for people to live and work in a world greatly dominated by technology. Migration People will migrate for different reasons. Some move around looking for better settlements, others such as pastoralists will go around trying to locate suitable places for their livestock and the reasons are many. As people migrate from place to place in search of better things, they are forced to interact with other people. Language is obviously a powerful means of interaction and it gets really affected by these migration activities. Sometimes a group of people migrating may be forced to learn a new language so as to be able to communicate or it may even be vice versa. Many times, the majority speakers get swallowed up by the minority speakers who will be compelled to learn the dominant language to guarantee their survival. The minority languages are therefore put aside in favor of the foreign language and this to a large extent jeopardizes the existence of language with minority speakers. Pressure to be assimilated into the Dominant Cultures Given that we no longer live in a closed setup and that the way things are done across the world has really changed over time, people are obliged to look for acceptance among the dominant cultures tom ensure that they are not being left behind. By being integrated with the dominant cultures, a community is made to compromise on language and cultural issues so as to exist. Most of the time the language will be lost since one has to learn the dominant language that is usually needed to cope. The same thing happens to culture and gradually, the beliefs and values that were at one time held by a group of people are lost. For political reasons, the assimilation into the dominant cultures has always been done in ruthless manner. It has seen governments dictating the dominant language to be used in the school s ystem, in the running of government offices and in the media too. With almost equal zeal, a minority language is looked down upon as being flawed and of a poor standard (Crawford, 1995). Tyrannical Policies A language may also die if a government operates with oppressive laws that do not respect or look for ways to preserve the minority languages. Policies that do not advocate for the conservation of the small groups will lead to the extinction of languages spoken by them and this will in turn lead to a reduction in linguistic and cultural diversity. It is therefore imperative that the government of the day takes it upon itself to make sure that the laws that are put in place recognize the importance of all languages regardless of the number of speakers. The government should also create an environment that will help to nurture all languages in an impartial way. War In times of war, if the small population who speak a particular language are wiped out, it only means one thing; the l anguage may also goes with them (Crawford, 1995). Although it did not completely wipe out the minority group, the genocide that took place in Rwanda in 1994 is an example that shows how war, whether civil or otherwise, can easily destroy language and culture and eventually linguistic diversity. The Hutu majority managed to plan and went on execute a huge population of the minority Tutsi. If the Tutsi had their own beliefs and languages that guided them and all of them got wiped out, no one would remain to carry on with the language, beliefs and values they held. This therefore means that peace among citizens of a nation and between neighboring countries also has a part to play in preserving linguistic diversity. Shifting to Dominant Regional Languages This is a common scenario in many parts of the world where individuals try to make adjustments in favor of the language that is considered to not only be dominant but also advantageous in the region (Janse, 2003). English and Swahili a re two languages that are commonly spoken in East Africa and with the revival of the East African Community (EAC) all East African countries are being forced to ensure that citizens can speak English. Countries like Rwanda and Burundi that have had French as the official language for a long time are now forced to reinforce the use of English in their school systems to equip citizens with skills required survive in the region lest they get disadvantaged. Another example is the use of Swahili language. Even though it is mainly spoken in Kenya and Tanzania and to some extent in Uganda, individuals from other East African countries have to work very hard to learn the Swahili language. Education Education systems across the world may also give an impression that some languages are probably more superior compared to others. The language reinforced in a school system as the main one may end up being more popular than others. English for example is a language of choice for most nations and is heavily used in learning institution as the main language of communication. Even in Africa, a continent with very diverse languages and cultures, most countries have adopted English to be used in the education system. This may give an impression to many people that as long as they are able to communicate in English, they live in various environments and are therefore safe. This is a major problem especially with the younger generation that now doesn’t feel obligated to learn native languages. Conclusion Linguistic diversity that is mainly represented by the various indigenous languages is presently subjected to threats that are bound to bring loss to language and the knowledge carried by them (Maffi, 1998). Language diversity is a key ingredient for cultural diversity and without this diversity it follows that cultural diversity will also be automatically lost (Maffi, 1998). It is therefore very important that deliberate efforts are made to slow down and where possible sto p completely, the ongoing trend of reduction in linguistic diversity. References Crawford, J. (1995). Endangered Native American Languages: What is to be done, and Why? The Bilingual Research Journal, 19(1) 1995: 17-38. Web. Crystal, D. (1997). Vanishing Languages. Washington, DC: Civilization (Library of Congress). Web. Janse, M. (2003). Language Death and Language Maintenance: Theoretical, Practical and Descriptive Approaches. Amsterdam: John Benjamins Publishing Company. Maffi, L. (1998). Language: A Resource for Nature. The UNESCO Journal on the Environment and National Resources Research, 34(4) 1998: 12-21. Web.

A Study On Change Management Commerce Essay

A Study On Change Management Commerce Essay Accepting change is considered the biggest paranoia in todays world. Organizations – both business and non-business confront a challenging world. Some of the challenges that are faced by managers today include competition from other firms, globalization, and technological changes besides others. Let us consider a small example that can set the stage for discussing the effects of change. Daily life in a modern society is like a routine, where we wake up in the mornings, have breakfast, go for work, have lunch, come back from work, eat dinner and then sleep again. It has become a scheduled life, or so to say, we conform to structure in our lives. This structure provides us the necessary security. But, if we were to live in a world full of anxiety and unexpected mechanisms, it may leave us feeling uneasy and apprehensive. If this is the condition of individuals, a large-scale change in an organization can surely transform its people into anxiety, exasperation, frustration, depre ssion or even fatal incidents. To curb this, organizations practice what is to be referred to as Change Management. Change Management is a process whereby, the individual, team or the organization develops a planned approach towards any sort of an alteration. The objective is to capitalize the benefits for the people and lessen the risk of failure of implementation. Change management entails thoughtful planning and sensitive implementation, and most importantly, consultation with the people who are going to be involved in the process. This task studies how organizations have evolved to accept change. But let us first look at the drivers that affect organizational change: Ø Inadequate Financial Performance – the 2008 economic slowdown can be well quoted as an example for this. Companies failing to reach their financial benchmarks, have to undergo change. Competitive organizations can cannibalize their market share, provided they enter with cheaper labor or superior technolo gy. Failure to maintain the market share can force companies to rethink their opportunity cost and also the deployment of resources. Ø Changes in Strategic objectives – many companies shift their focus from being product-driven to being customer-driven or even process-driven. To enable this, restructuring and re-orientation of processes, people are required of in the organization. Ø New Technology – companies that neglect the new trends in the market are set to suffer a setback, and, therefore, should adapt to the changes in technology. Ø Mergers and Acquisitions – when companies merge and consolidate their operations, people and the culture, re-engineering takes place. The streamlining of the operations, infrastructure and the structure of the two organizations into one centralized theme is a huge part of the change management process. These, could be defined as the drivers of change that evolve businesses and markets. Organizations, today, have learn t to adapt to change. In this era of globalization, fast-moving lives and business-centered organizations, people and the processes have accepted the transformation. For instance, a lot of investment banks had to undergo transformation during the economic slowdown. Citigroup Inc. restructured its banks and other affiliates during the recessionary period, to acclimatize with the new environment. And it did happen. The management has to ensure that a smooth shift occurs, and for this it adopts a number of organizational theories as a basis for effective change management. Some of them are listed in the next few paragraphs.

Netflix Research Paper Example | Topics and Well Written Essays - 1500 words

Netflix - Research Paper Example The service also includes delivery of DVD’s directly at the customers place with no extra charges from the company. Netflix service has a user rating facility which helps viewer to rate the available movies and suggest recommendation according to the genre and preferences. For this report the target market is the class room group who are within the age group of 22 to 35 years. It can have a great potential for Netflix with the movie services which are in huge demand amongst the young generation. With the high-tech innovation in the modern communication industry the use of internet are growing at a very fast pace especially amongst the young age group who are more acquainted with the online services. Thus Netflix service can act as a very demanding service for the classroom group. Brief Overview Target market specifically includes the section of the overall market that would serve as the targeted customer base of the company. Under a targeting strategy a firm tries to select th e best possible customer segment as a part of its primary customer base. The marketing mix is then formulated that seeks to provide tailor made services to the customers to meet their demands (Armstrong, p.31). In the present case the class is assumed to be the target market segment. The age group of the target market is between 22-35 years of age and includes both male as well as female customers. The choice of the target audience assumes significance considering the nature of services offered by Netflix. Netflix offers a wide range of services that includes unlimited access to movies and TV programs that can be watched by the customers on a TV, tablet PC or a laptop. Considering the net savvy and large scale exposure of the target market respondents towards these devices the chosen target market can offer a wide range of services to satisfy the demands of the chosen target customer base of the organization. Netflix owning to its brand image and efficient customer service along wit h a unique and innovative product offering in form of contents shown can present a formidable challenge to its competitors in the market. The competitive advantage of Netflix also comes from the fact that the device sold by the company is compatible with almost 20 different devices. These devices are among the most popular gadgets that are used by the selected target market. The company recently announced that the device would also be compatible with popular gaming consoles that include X Box 360 and Sony Plantation. Customers can watch unlimited movies from a large collection of diverse genres by paying only 7.99US dollars in a month. In addition to this the efficient level of customer service also serves to make it the best choice for the chosen target consumer segment (Netflix, â€Å"Company Profile†). Marketing Mix The elements of marketing mix for a service oriented organization like Netflix includes the elements of product, price, place, promotions, people, process and physical evidence. Product The product portfolio for Netflix with regards to the target market audience would include a complete subscription package that would include the devices as well as access to a large number of movies that would be backed by a collection